Our Story Starts With Our Dearest Family Member — NaoNao

Six years ago, a tiny brown puppy named NaoNao wandered into our home and instantly became an indispensable member of our small family. Day after day, this little companion has accompanied us through countless ordinary moments: quiet mornings with lazy yawns, warm evenings waiting for us to get home, and every happy or tough day in between. As NaoNao turns six years old now, every wag of his tail and every gentle nudge reminds us how much joy and warmth he has brought into our whole life.Deeply attached to our furry family member, we gradually had a heartfelt thought: dogs have a limited life span, and we cannot stop time from passing by. So we founded Novanao Pets entirely out of our love for NaoNao, hoping to lock our precious companionship in a lasting brand. Even as decades slip away, when NaoNao grows old, this brand built for him will always stay, serving as an eternal bond connecting us and our beloved pup, letting NaoNao’s warm company accompany us for our entire lifetime.Every single item we design and produce originates from our daily experience raising NaoNao. We strictly screen all products from three core dimensions: safety material, daily wearing comfort and intellectual fun. We test every clothes, chew toy and feeding accessory on NaoNao first, polishing details repeatedly to solve real pain points of pet parents.We pour all our fondness for NaoNao into every product, and also wish to pass this warm love to every pet family around the world. It is our sincere wish that all lovely dogs, just like our NaoNao, can be well cared for, stay away from poor-quality goods, and spend every day safely, comfortably and joyfully as they grow up.

We choose to love wholeheartedly. Always.


My human showers me with endless tender love every single day, and this warm kindness extends to every stray dog and cat out there.
They spend spare time on animal rescue and pet welfare charity, devoting spare energy to helping homeless furry pals find safe shelter.
When you shop from our little store, your support fuels our rescue dream. With every purchase, my owner can help save more stray buddies just like me, giving countless abandoned pups a warm home and a brand-new life.
Thank you for loving us and joining our warm journey of kindness.

Novanao is not only a pet brand, but our lifelong souvenir of love for NaoNao.